The #1 Reason for "Site Under Construction" Rejection
Let's be direct. Getting a Google AdSense rejection for "Site Navigation" or "Site Under Construction" is incredibly frustrating. You've published 20 high-quality posts, your site is live, so how can it be "under construction"?
Here's the problem: The AdSense reviewer can't find your essential E-E-A-T pages. You probably created them as "Pages" in Blogger, but you never added them to your theme's main navigation menu.
To an AdSense reviewer, a site with no clear links to "About," "Contact," "Privacy Policy", "Terms & Conditions", "Disclaimer", and "Sitemap" is a massive red flag. It fails the "Trustworthiness" part of E-E-A-T and looks like a site that was abandoned. This guide will help you fix that in 3 simple steps.
Step 1: Create Your 6 Essential Static Pages
You can't add pages to a menu if they don't exist. Before you touch your layout, you must have your essential trust-building pages published. Go to your Blogger Dashboard and click on Pages (not Posts).
Here’s the breakdown of what to create and, more importantly, why Google AdSense cares about these main pages, sometimes you feel just "boring" pages.
1. The About Page (Your E-E-A-T Résumé)
Why: This page answers "Who is behind this content?" and "Why should I trust them?" For a tech blog, this is where you prove your expertise.
AdSense Reviewer Thinks: "Is this a real, expert human or a faceless content farm? Ah, it's a developer with 5 years of experience. Good."
2. The Contact Page (Your Accountability Page)
Why: This proves you aren't a ghost. You provide a way for users (and Google) to report issues, ask questions, or request corrections. It shows you stand by your content.
AdSense Reviewer Thinks: "If there's a problem, this person is reachable. They aren't hiding. Trustworthy."
3. The Privacy Policy (The Legal Requirement)
Why: This is non-negotiable. Because AdSense uses cookies to serve ads, you are required by law (like GDPR) and by Google's own policy to tell users that you collect their data.
AdSense Reviewer Thinks: "This site legally discloses its use of ad cookies. They are compliant. Check."
4. The Terms & Conditions (Your Rulebook)
Why: This shows professionalism and protects you. It sets the rules for using your site, your tools, your code snippets, etc.
AdSense Reviewer Thinks: "This is a legitimate website/business that has defined the terms of use. This isn't just a random, thin-content blog."
5. The Disclaimer (Your Liability Shield)
Why: This is critical for a tech blog. If you give tutorials, your code could (in theory) break someone's site. You must disclaim liability. It's also where you must disclose affiliate links.
AdSense Reviewer Thinks: "They are transparent about affiliate links and are clear about the risks of following their technical advice. This is an honest publisher."
6. The HTML Sitemap (Your User-Facing Index)
Why: While an sitemap.xml is for Google's crawler, an HTML sitemap page is for human users. It helps reviewers (and real people) find all your content easily.
AdSense Reviewer Thinks: "This site is well-organized and provides a clear map for users. This is a good user experience."
Step 2: Find Your Blogger "Layout" Section
This is the part where 99% of people get lost. You do NOT add pages to your menu from the "Theme" or "HTML Editor."
In your Blogger Dashboard, click on Layout.
We will add these links to your footer, which is the standard place for them. Scroll down until you see the "FOOTER MENU" section (as shown in your screenshot). Find the gadget inside it named "Link List" and click the "Edit" (pencil) icon.
Step 3: Manually Add Your Pages to the Link List
Once you click "Edit," the "Configure Link List" window will pop up. This is your command center for the menu.
Unlike a "Pages" gadget, this list is not automatic. You must add each page manually.
How to Add Your Key Pages
- First, go to your "Pages" tab in Blogger and open each of your 6 published pages (About, Contact, etc.) in a new browser tab. You will need to copy their URLs.
- Back in the "Configure Link List" popup, click the + ADD A NEW ITEM button.
- A new box will appear asking for "Site name" and "Site URL."
- For "Site name": Type the text you want users to see (e.g., About Us).
-
For "Site URL": Go to your published "About Us" page tab, copy its URL (it will be something like
/p/about-us.html), and paste it here. - Click Save on that small box.
- Repeat this process for all 6 of your essential pages: "Contact Us," "Privacy Policy," "Terms of Conditions," "Disclaimer," and "Sitemap."
- When you are finished, your "Configure Link List" box should look complete, just like your screenshot.
Click the final SAVE button at the bottom of the gadget window. That's it! Go to your live blog and refresh. Your E-E-A-T pages will now be visible in your footer, fixing your AdSense "Site Navigation" error.
Why Trust This Guide? (Our E-E-A-T)
We build tools for bloggers, and we've guided countless users through this exact problem.
- Experience: We have personally been rejected by AdSense for "no navigation" in our early days. We know exactly what the reviewers are looking for.
- Expertise: As HTML/CSS specialists, we understand how Blogger themes and gadgets work. This isn't a guess; it's the technical solution.
- Authoritativeness: We don't just write guides; we build the tools (like our Contact Page Generator and Privacy Policy Generator) that help you create these E-E-A-T pages.
- Trustworthiness: This 3-step process is the 100% correct, no-nonsense fix. We provide it for free to help you get approved and stop the frustrating rejection loop.
AdSense & Navigation FAQs
Why did I get "Site under construction" if my site is finished?
To an AdSense reviewer, "finished" means "professional and trustworthy"—not just "has posts."
Your site is flagged as "under construction" if it's missing clear, accessible links to your About, Contact, Privacy Policy, Terms & Conditions, Disclaimer, and Sitemap pages. These pages are essential for proving you are a real, accountable publisher and not a half-finished project.
Can I just put these links in the footer?
Yes, the footer is the perfect place for them. The AdSense reviewer just needs to find them easily. The main header menu or the footer menu are the two best spots.
Do I really need all 6 pages? What's the priority?
Think of them as a "Trust Toolkit." While you *might* pass with just three, we strongly recommend all six to look professional and avoid rejection. Each one has a specific job:
- Legal & Trust (Non-Negotiable): About, Contact, Privacy Policy.
- Professionalism & Liability: Terms & Conditions, Disclaimer.
- User Experience: HTML Sitemap.
Don't give AdSense an easy reason to reject you. The "minimum" is risky; the "professional standard" (all 6) is safe.
Discover More TateyTech Tools
As you work on your site, these web tools will save you time in creating these essential trust-building pages:
