Stop Guessing. Start Passing.
Getting that "Your site isn't ready for AdSense" email is frustrating. You've built your tools, you're getting traffic, but you're still getting rejected, probably for "thin content" or "low-value content." Why?
The problem is often not one big thing, but a series of small, overlooked errors. AdSense reviewers (and their algorithms) are looking for one thing: Trust. They need to know your site is a legitimate, high-quality resource, not a shallow tool site.
This is the exact 5-step checklist we use. It's not about "tricking" the system. It's about fundamentally proving your site's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
The 5-Step AdSense Approval Checklist
Follow these steps before you click "Apply."
Step 1: Master Your "Trust Signals" (The T in E-E-A-T)
A reviewer must be able to answer "Who runs this site and why should I trust them?" within 10 seconds.
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Must-Have Pages: Your site must have clear, easy-to-find links (usually in the footer) to:
- About Us: Who are you? What is TateyTech's mission?
- Contact Us: A real email or contact form.
- Privacy Policy: Legally required for user data.
- Terms & Conditions: Explains what your tools do (and don't do).
- Clear Navigation: Your header menu must be simple and describe exactly what the user gets. No broken links.
Tech & AI Niche Pro-Tip: Your "About Us" page is your #1 E-E-A-T signal.
Weak: "I'm a tech fan who likes AI."
Strong: "I'm a software developer with 5+ years of experience in Python, specializing in machine learning. This blog documents my experiments with open-source models. You can find my projects on GitHub [link]."
Step 2: Fix All "Thin Content"
This is the #1 rejection reason. It means your pages don't offer unique value beyond the tool itself.
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Your Tools: The tool is value, but the page it's on also needs content. Make sure every tool page has at least 300 words explaining:
- What does this tool do?
- How do you use it (a 1-2-3 step guide)?
- Why is it useful? (e.g., "Why convert JPG to PNG?")
- Your Blog: You need at least 10-15 high-quality blog posts. An empty "Blog" category is an instant rejection. Each post must show original thought.
Tech & AI Niche Pro-Tip: Don't just post a "Prompt Generator" tool. That's thin. Make it a "Prompt Engineering" resource. Add a 500-word guide on how to write effective prompts, examples of good vs. bad prompts, and explain the differences between models. That's high-value, E-E-A-T content.
Step 3: Prove Your Expertise (The E and E in E-E-A-T)
Why should anyone trust your tech advice? You have to show your credentials.
- Author Bio: Add an "About the Author" box at the end of every blog post. Link to your real social/professional profiles (like LinkedIn or GitHub).
- Show Your Work: Don't just tell readers something works. Show them. Include original screenshots, code snippets, and case studies. If you review an AI tool, show your test methodology and the outputs.
Step 4: Comply with All Core Policies
This is the technical part. Google hates bad user experiences and rule-breakers.
- No Prohibited Content: You're a tech site, so this is easy. Just ensure you have no scraped or copied content.
- Good User Experience (UX): Your site must be mobile-friendly and fast.
- No Annoying Pop-ups: Avoid "subscribe now" pop-ups that cover the whole screen.
Tech & AI Niche Pro-Tip: Be very careful with AI-generated content. Google's policy is fine with AI-assisted content, but it will reject sites that are 100% AI-written with no human review. Your blog posts must be original, human-authored reviews, tutorials, and case studies. If you use AI to help, you must edit it heavily to add your own experience and expertise.
Step 5: The Final Technical Audit
Before you apply, check these two files.
- robots.txt: Make sure you are not blocking the Google AdSense bot.
- ads.txt: You won't have this yet, but Google likes to see you have a placeholder page ready.
Pro-Tip: Use our Free AdSense Approval Kit to generate your Sitemap, robots.txt, and ads.txt files in seconds. It also includes instructions for connecting Google Search Console (GSC).
Why Trust This Checklist? (Our E-E-A-T)
This guide is a perfect example of E-E-A-T in action:
- Experience: We have. We've been rejected, and we've gotten approved. We know what fails.
- Expertise: Our entire site, TateyTech, is built around optimization and monetization. This is our core subject.
- Authoritativeness: We don't just write about this; we build the tools (like the generators linked above) to solve these exact problems.
- Trustworthiness: This advice is free, original, and based directly on Google's published AdSense policies. We're not selling a "get rich quick" course; we're giving you the blueprint.
Frequently Asked Questions (FAQs)
How many blog posts do I need for AdSense?
There is no magic number. Focus on quality, not quantity. Having 15 high-quality, 1000-word original articles is infinitely better than 50 short, thin, or AI-copied posts. Aim for a "complete" looking site. 10-15 deep articles is a great starting point.
Can I use AI-generated content and get AdSense?
This is critical for a tech blog. You cannot simply paste content from an AI and get approved. Google will flag this as "auto-generated" or "low-value" content. You can use AI as a tool (like a spell-checker or idea generator), but the final post must be heavily edited by you, showcasing your original experience, opinions, and expertise.
Why did I get rejected for "Site Navigation"?
This means your site is confusing. Ensure you have a clear menu (like your "Web Tools," "File Converters," "Blog" links). Make sure there are no broken links, no empty categories, and that all your main pages (About, Contact, Privacy) are easy to find, usually in the footer.
How long does AdSense approval take?
It can take anywhere from a few days to 4-6 weeks. If you follow this checklist, you'll be on the faster end. If you get rejected, do not re-apply immediately. Take a week, fix every issue in this guide, and then try again.
Discover More TateyTech Tools
As you work on your site, these web tools will save you time in creating main pages:
- Free Website Privacy Policy Generator (AdSense & Blogger Compliant)
- Free Terms of Conditions Generator for Blogs (Builds Trust for AdSense)
- Contact Us Page Generator (Builds E-E-A-T Trust for AdSense)
- Formspree Contact Form Generator (Easy HTML for Blogger)
- Free Disclaimer Generator for Blogs (AdSense & E-E-A-T Compliance)